Connecting vs. Communicating
NEWS FLASH!! Social Media is hot! People are connecting through Twitter, MySpace, Facebook, LinkedIn and many other on-line avenues.
OK, maybe not such a news flash. But I have noticed that most people that are utilizing these forums are what I would call " Compulsive Contact Gatherers". These CCGs take pride in the number of connections they can accumulate and then stream nonsensical information into the blogosphere hoping that someone out there cares about what store they are in or what they are eating at that moment. These people are not effectively communicating.
When I first got turned onto Twitter I have to admit that I fell into the same dark hole. Why in god's name would I care what Ashton Kutcher is doing? Does he care what I'm doing? How does that help me? I quickly learned that my on-line presence is a reflection of my professional presence.
Don't get me wrong. It can be fun to post funny comments and some personal information...to a point. But just keep in mind who is watching and what your posts say about you.
All of these social media tools have already revolutionized the way we communicate. But the key word here is "communicate". If you are actively building your personal and professional network so you can keep in touch with friends, colleagues, clients, etc. then welcome to the revolution! If you are just collecting names like you have some compulsive hoarding disorder and letting us know you enjoyed the chicken last night, then please don't bother me.
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